Our Story

MORE was founded by a taste for adventure. We set out to create an experience like nothing else, where you can encounter the outdoors and discover something new. From 150 acres in the Daniel Boone National Forest, we’re fostering a community that embraces the chance to explore, recharge, and connect. To spend more time off road, more time outdoors, or just more time together.

For years, the MORE property was a motocross track — a home for local riders and a destination for others. We’re proud to continue that tradition as members of the London community and stewards of the outdoors. We are working closely with local partners and staff to create a one-of-a-kind experience that reflects the materials, expertise, and rich history of London. 

When you venture off the beaten path and into MORE, you’ll step into a luxury experience. Stay at a private cabin outfitted with a full kitchen and thoughtful amenities or settle into a campsite with spectacular views. Drive a Ford Bronco on curated off-road trails, savor hand-selected bourbon and wine, enjoy a songwriter performance under the stars, and much more. And with MORE as your home base, explore the Daniel Boone National Forest or any of Kentucky’s distilleries, wineries, and farm-to-table restaurants.